The organisers of Spielwarenmesse, the International Toy Fair, held annually in Nuremberg, Germany, has confirmed that visitors from more than 2900 companies from 68 countries attended the show, up from 63 countries in 2017.
71,000 trade visitors traveled to the 'city of toys' and praised the exhibitor's innovative spirit and energy. Organisers welcomed attendees from 129 nations, and offered trends and innovations as well as a supporting programme.
At 63 per cent, international visitors comprised the largest of visitors to the fair, with those from Asia, Eastern Europe and South America posting the highest growth rates.
Stephen Watson, category buyer toys for Myer, said: “It's a long way from Australia, so it's good to see everything all in one spot”.
Exhibitors responded in a similarly positive fashion, with Aydin Ozdemir, general manager of Turkish manufacturer, Selay Toy saying, “We are really happy with both the organisation and the visitor turnout".
“Only the Spielwarenmesse gives us the opportunity to meet and talk at length to our international partners and distributors and to set our strategic course early on in the year,” Thomas Eichhorn, Zapf Creations board director said. “We thought the mood and atmosphere were particularly good at this year's fair.”
Richard Dickson, Mattel president and chief operating officer said the “energy, creativity and entrepreneurial spirit is what I get when I come to Nuremberg”.
Among the changes organisers have flagged for the 2019 event, Festive Articles, Carnival and Fireworks will undergo considerable change and will be extended to part of Hall 8 and will include a large activity area that will enhance the appeal of the sector's expansion.
The model railway and model construction segments will be brought together in Hall 7A, while a new product group for electronic toys will be created in Hall 4A.
“We will continue to develop the content of Spielwarenmesse in this way, creating hall capacity for those product segments that are in high demand,” Ernst Kick, CEO of Spielwarenmesse said.
Spielwarenmesse will take place from 30 January to 3 February 2019.