Headstart International owner Andrew Hendy has revealed in a LinkedIn post that the business is diversifying into outdoor products.
The new division, Headstart Outdoor Play, will be led by Allan Hineman whose experience includes roles at Hunter Products, TGA Unlimited and Kmart. Hineman currently works as the business manager of NGS Sourcing/Plan B International.
While announcing the venture in a brief post, Hendy said that the business will live up to Headstart's established reputation.
"We’ll be dominating in our usual way but this time getting out and enjoying active play with ride ons to balls and everything in between. Watch this space..."
Toy & Hobby Retailer contacted Headstart International for further comment.
The announcement was made on 13 March.