A 50 per cent sales spike in Girls toys has helped push Hasbro past US$5 billion in revenue.
Full-year revenue increased by 13 per cent, taking Hasbro to a record-breaking US$5.02 billion by years end, fuelled by the 2014 acquisition of the Disney Princess and Disney Frozen fashion dolls licenses as well as overall gains in its Girls category.
Most of the company's operating segments experienced growth: US and Canada revenue rose 15 per cent to US$2.56 billion; International sales rose 11 per cent to US$2.19 billion – led by Europe with a 14 per cent bump – and the Entertainment and Licensing division posted an eight per cent rise.
The company's Girls toys generated a record US$1.19 billion in sales with shipments of the Disney Princess and Frozen doll lines, DreamWorks’ Trolls toys, and Baby Alive, Furreal Friends and Easy-Bake Oven products contributing to the sales surge.
Boys toys rose four per cent, driven by Nerf and Yo-Kai Watch, to US$1.85 billion during the same period.
Preschool sales were down one per cent to US$589.2 million in 2016. Although Play-Doh saw consecutive revenue growth, these gains were offset by softening demand for Playskool items.
Hasbro’s Q4 2016 results showed overall revenues were up 11 per cent to US$1.63 billion, with Girls toys posting a 52 per cent rise to US$394.2 million, the Games sector saw gains of 11 per cent and fiscal 2016 (nine per cent), due in large part to the popularity of new game Speak-Out, Magic: The Gathering, Pie Face, Duel Masters, Simon, and Bop-It.
During the same period, Boys dropped three per cent to US$552.3 million.
The toy maker has also announced it will change how it publishes its results, switching from its classic categorisations such as Boys, Games, Girls and Preschool, to reporting its revenue by brand portfolio: Franchise Brands, Partner Brands, Hasbro Gaming and Emerging Brands.
Under this new mode of organisation, as such the 2016 fiscal year revenues are: Franchise Brands reported US$2.32 billion in for 2016 (up two per cent); Partner Brands rose to US$1.41 billion (up 28 per cent), and Hasbro Gaming pulled in US$813 million (up 23 per cent). Hasbro's Emerging Brands posted US$398 million in revenue (up 17 per cent) last year.