Hasbro has bolstered its senior brand leadership team, promoting Samantha Lomow and Jonathan Berkowitz to oversee Hasbro IP across entertainment and gaming categories.
Lomow will serve as president of Hasbro Entertainment Brands, while Berkowitz will serve as president of Hasbro Brands.
Both Lomow and Berkowitz will continue to report to Hasbro's president and chief operating officer, John Frascotti.
Frascotti said that Hasbro is confident that Lomow and Berkowitz will drive expansion of Hasbro's brands.
“Samantha and Jonathan are exceptional leaders, passionate about innovation and dedicated to our mission to create the world’s best play experiences.
“We are confident that in their new roles, they will help us accelerate the momentum behind our business and brands.”
Lomow has been with Hasbro for 18 years and during that time oversaw the growth of the Transformers and My Little Pony franchises.
In her new position she will lead all of Hasbro's current, new and vintage entertainment brands including My Little Piny, Transformers and Power Rangers.
She will also continue to oversee Hasbro's partnerships with the Walt Disney Company, Universal, Nickelodeon, Sesame Workshop and Blizzard Entertainment.
Berkowitz has served 15 years at Hasbro and in his new role will lead the Hasbro Gaming portfolio which includes titles like Monopoly, Nerf, Play-Doh, Baby Alive and Furreal. He will also be responsible for all other non-entertainment brands.
Berkowitz also proved to be a vital part in executing Hasbro's 'quick strike' approach, which allows the company to jump on popular trends and get new products to market in quick time.