Global Discovery claims Sqwishland
One of Australia's leading toy distributors, Global Discovery, has claimed the Australian distribution rights to US toy craze Sqwishland.
Sqwishland is the first truly integrated toy and entertainment line for kids aged 6-13 years, is one of the fastest growing kids' social game sites in the USA and is steadily gaining traction around the world. The physical toys have now sold over 45 million units worldwide.
Sqwishland allows children to have fun in an online virtual world, create their own personal avatar, explore and meet new kids across the world safely, take care of their own pet Sqwishlander, and engage in an endless amount of quests. However, they must beware the evil Sqwabbles that set out to taint the good name of Sqwishland.
Kids can acquire in-game currency, Sqwash, through membership, purchasing it separately, or becoming a frequent visitor to Sqwishland.
Acquiring Sqwash enables children to purchase costumes for their avatar, feed and care for their pet Sqwishlanders and play exclusive games. To coincide with the release, kids purchasing a pack of Sqwishies will be given three months free online membership to Sqwishland.
"We are very excited to have such a fantastic toy like Sqwishland available to distribute in Australia," says Heath May, Global Discovery's director. "The online virtual world component of Sqwishland along with its price point has proved to be so popular in the US market and we are positive it will do extremely well here".
SqwishLand creator Graeme Warring moved to the US from Australia in 2005 to pursue opportunities in social media and the online gaming world.