America's largest grocery retailer, Kroger, has announced that Geoffrey's Toy Box – the business reborn from the ashes of Toys R Us – will land in 600 stores across the US.
Geoffrey's Toy Box merchandise and displays will appear in the stores from November and will sell a selection of 35 toys from Toys R Us house brands such as Imaginarium, Journey Girls and Edu Science.
Kroger's senior vice president of merchandising, Robert Clark, said that Geoffrey's Toy Box offers customers a new shopping experience.
“Geoffrey's Toy Box delivers a unique shopping destination within Kroger stores.
“We're excited to offer Geoffrey's Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys R Us.”
EVP at Geoffrey's Toy Box, Richard Barry, said that the business is proud to partner with Kroger.
“We are thrilled to partner with Kroger to bring a curated collection of product from our beloved portfolio of brands to American consumers this holiday.”
However, Twitter users were quick to react to the news, with some telling Kroger not to do business with Toys R Us.
“That’s awesome. Surely some of the money made will go towards the 33,000 @ToysRUs employees old Geoffrey screwed,” one user posted.
While another commented: “@kroger your partnership with Geoffrey’s Toy Box is alienating 33,000 people who they put out of work. They also stole our severance. Please do not do business with them.”
The announcement was made on 02 November.