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Mattel's Barbie Colour Reveal Doll took out the overall Product of the Year Award at the ATA's digital awards ceremony on Monday evening. 

2020 proved to be a successful year for the 62-year old Barbie brand, with it also taking out the Girls Licensed Property of the Year in the licensing awards. 

However, Mattel wasn't the only one to take out multiple awards, with Moose Toys, Lego and Bluey snagging several accolades each. 

Awarded digitally for the first time in the Toy Fair's 56-year history, the program didn't falter in celebrating and highlighting the successes of 2020. 

A professional live stream allowed each of the winners to give thanks to their supporters, customers and team - giving the ceremony a familiar feel with friendly faces, helping it to resonate with viewers. 

Alongside the product awards, Toy & Hobby Retailer was proud to celebrate the winners of the Rising Star award: Connetix Tiles director Brea Brand and U. Games Australia MD Andrew McCosker. 

Congratulations also goes out to Toy & Hobby Retailer's regular advertisers and supporters, VTech, Funrise Australia, Artiwood Australia, Divisible By Zero, Modern Brands, Hunter Products and Johnco for their award wins. 

The full list of ATA 2021 Award Winners is below: 

2021 RISING STAR AWARD

  • Andrew McCosker
  • Brea Brand


2021 LICENSING AWARDS:

Girls Licensed Property of the Year

  • Barbie by Mattel ANZ

Boys Licensed Property of the Year

  • Minecraft by Merchantwise 

Pre-School License of the Year

  • Bluey by BBC Studios Australia

Boutique License of the Year

  • Beatrix Potter - Peter Rabbit by Haven Licensing

Best Promotional Campaign for a Licensed Property

  • Ooshies - The Walt Disney Company

2021 PRODUCT OF THE YEAR CATEGORIES:

Action Product of the Year

  • Treasure X Sunken Gold Treasure Ship by Moose Toys

Australian Development Product of the Year

  • Gemex Clam Shell Playset by Hunter Products
  • Treasure X Aliens Ultimate Dissection by Moose Toys

Collectable Product of the Year

  • Lego DOTS Bracelet Range by The Lego Group

Construction Product of the Year

  • Lego City Ocean Exploration Ship by The Lego Group

Craft & Activity Product of the Year

  • Jelli Rez Super StyleMi Pack by Moose Toys

Doll of the Year

  • Barbie Colour Reveal by Mattel

Educational / STEAM Product of the Year

  • Johnco Stanley 3-in-1 Coding Robot by Johnco Productions

Electronic Product of the Year

  • Lego Technic 6x6 Volvo Articulated Hauler by The Lego Group

Game of the Year

  • Ravensburger - Villainous The Worst Takes It All Game by Modern Brands

Hobby Product of the Year

  • Lego Technic Dom's Dodge Charger by The Lego Group

Infant/Pre-School Product of the Year

  • Paw Patrol Dino Patroller by Spin Master

Outdoor Product of the Year

  • Kinderfeets Rainbow Kinderboard by Artiwood Australia

Plush Product of the Year

  • Bluey Plush Friends Assortment by Moose Toys

Specialty Product of the Year Award

  • BUILDZI by Divisible by Zero

Overall Product of the Year

  • Barbie Color Reveal by Mattel

 
2021 JUDGES’ CHOICE AWARD (0-6)

  • Bluey Pool Time Fun Playset by Moose Toys

2021 JUDGES’ CHOICE AWARD (7-12)

  • Lego Vidiyo by the Lego Group

2021 KIDS CHOICE AWARD (4-6)

  • On the Go Story Pal – VTech Electronics

2021 KIDS CHOICE AWARD (7-12)

  • Giant Gazillion Bubbles - Kid In A Bubble by Funrise Australia
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