U. Games Australia has announced that is has been appointed Australian distributor for Hape.
U. Games takes control of the Australian distribution following Educational Experience's exit from the market.
Hape will extend the business' reach into the gift, nursery and educational toys market and fits well with U. Games' existing portfolio, MD Andrew McCosker told Toy & Hobby Retailer.
"Hape is an incredible brand and perfectly fits with our mission for supplying high quality, innovative products that enrich the lives of our consumers.
"It complements our existing portfolio and we can’t wait to start supplying the range to Australian businesses," he said.
This announcement builds on an already strong year for U. Games, with the business appointing a new MD, launching a brand refresh and YouTube channel and picking up key licenses such as Australian Geographic and Hard Quiz this year.
U. Games will begin importing the Hape range later this year, with products available to order from 03 August 2020.
For further information contact:
U. Games national accounts manager Michael Di Prinzio: firstname.lastname@example.org.
Phone: 1300 998 150
Visit the U. Games Australia website