Disney licensing line-up for 2013
Disney Roadshow convenor, Kylie Watson Wheeler.
The Disney roadshow in Melbourne this month put 2013 in the spotlight with new films, new television shows, revitalised properties and big plans for beloved characters.
The fastest growing franchise for Disney locally is Mickey and Minnie with their ageless, universal appeal. The duo is a company-wide priority for The Walt Disney Company in Australia and New Zealand and will enjoy unprecedented local support and marketing activity.
The under-fives will be well catered for with Mickey Mouse Club House, Minnie Bow Toons, Jake and the Neverland Pirates and Doc McStuffins.
Sofia the First will debut on Disney Junior in February with the first phase product launch planned for late next year-early 2014.
The Disney Princesses will show off a sparkling new look from January and will kick off new consumer campaigns, the first of which is the Disney Princess Movie Festival for five weeks over February and March at Event, Greater Union and Village Cinemas showing: Cinderella, Pocahontas, Mulan, Princess & The Frog and Tangled.
In July, Disney’s newest princess, Brave’s Merida, will have her official Princess coronation and the celebration of Ariel will take product and retail under the sea.
Tinker Bell’s popularity with women of all ages will come to the fore next year with a new teen and adult fashion program, Let Tink Fly, and The Never Girls publishing program.
In September Tink and her friends will come to life at the World’s Largest Pixie Party.
Driving momentum next year will be the new feature, Tinker Bell and the Secret of the Wings broadcast on Disney Junior and Channel 7 as well as a host of new short-form content online and on television, new digital content, and the re-release of Peter Pan and Peter Pan Returns.
Winnie the Pooh remains a top franchise and will continue to grow through new digital, mobile and social content and campaigns.
Classic Pooh offers further growth in the gift and specialty market while the Disney Baby umbrella brand for all infant and pre-natal product will bring retail-specific destinations and programs in 2013.
The one to watch next year will be Teen Beach Musical, a new disney channel film that will debut on the Disney Channel between July and September 2013.
This new program is a company-wide priority for Disney starring Ross Lynch as Brady and Australia’s Maia Mitchell as McKenzie. The pair is transported back in time into Brady’s favorite classic 1960s surf movie musical, where they have to figure out how to fit in. As everyone around them starts singing and dancing, and a fight between bikers and surfers break out, the duo attempts to get out of the movie and back to present day.
Marvel’s The Avengers franchise continues to grow next year with the release of Iron Man 3 and Thor 2.
The films will be branded as The Avengers Initiative for consistency across all content and will be bolstered by animated free-to-air television programming.
Tony Stark’s Iron Man is ranked in the consumer’s top five favourite characters across the board and in his latest outing, Iron Man 3, will have have 42 suits, advanced flight capabilities and plenty of the tech-y toys movie goers have grown to love.
The Pixar tentpole movie for 2013 is Monsters University, the prequel to 2001 mega-hit Monsters Inc.
Monsters University is set ten years before the events of Monsters, Inc. and we get to see how James P. Sullivan, and Mike Wazowski meet in college transition from rivals to best friends.
The film’s cinematic release will be supported by major retail statements at all accounts and ‘Pixar week’ at key retailers.
Channel 7 will broadcast a Pixar Marathon in November this year and
Event Cinemas will hold a Pixar Movie Festival in May 2013 with a tie-in consumer promotion.
The excitement of Cars 2 might have faded but Lightening McQueen and Mater’s appeal continues. Next year Cars will be hitting the track in Australia with a national promotion tied in with the F1 Australian Grand in February/March.
Cars will continue its ongoing Cars Truck Tour including Lightning McQueen and the V8 Supercars, and will introduce a new racing focus in content and product.
A Lightning McQueen Toon will arrive in the second half of 2013 and anticipation is building for Planes, the direct-to-DVD spin-off from the the 2006 film Cars produced by DisneyToon Studios.
Planes will have a limited theatrical run in August ahead of its September DVD release.
Toy Story will maintain its presence in local social media, and enjoy key item support across multiple platforms, ongoing retail support and shopping centre events and will be the lead franchise during the aforementioned retail ‘Pixar week’.
Channel 7 will broadcast a 30 minute Pixar-created televisions special – transmission date has yet to be confirmed.
Pictured below at the Disney roadshow (left to right) is Vicki Hunter from Zak!, Emily Cole from Disney, Natalie Beaconsfield from Disney, Kiro Stojanoski from Zak!, named Disney Licensee of the Year.
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