Chicago Toy & Game Group (CHITAG) has undergone a rebrand and is now known as People of Play (POP).
Led by Mary Couzin who founded the Chicago Toy & Game Group in 2003, People of Play will continue the mission of promoting innovation, creativity and connectivity in the toy and game industry.
"While Chicago continues to be our homebase, we believe the name People of Play better describes the vast reach of our organisation," Couzin said.
"Over the last two decades, CHITAG has grown to connect tens of thousands of incredible inventors, brands, distributors, retailers, PR agencies, suppliers, media and influencers from all over the world.
"We believe community is at the heart of this organisation and People of Play will continue to be a leader in fostering an environment of support and collaboration," she said.
Alongside its rebrand, the organisation is also set to launch its inaugural event CHITAG Presents People of Play Week, on 16 November.
The virtual event will feature a range of workshops, awards and entertainment and includes speakers such as Richard Dickson, president and COO of Mattel and executive chairman of Mixed Dimensions and former president of Sega, Mattel and LeapFrog, Tom Kalinske.