Global kids’ developer and marketer Colorific is bringing Build-a-Bot to the United Kingdom, to be launched by Golden Bear Toys in Spring/Summer 2018. It follows Build-a-Bot’s enormous popularity in the Australian market earlier this year.
Build-a-Bot allows kids to build and personalise their own colourful robots, with every pack containing all the necessary pieces. A full sheet of stickers and a “build certificate” to record the creation date are also included.
With six designs to choose from (Bunny, Fox, Dino, Ant, Bee and Ladybird), children can stylise characters by mixing and matching their various parts.
Build-a-Bot is a fun and easy hands-on S.T.E.A.M. (science, technology, engineering, arts and mathematics) learning experience suitable for boys and girls ages five and up.
Colorific MD Mark Levi says: “International distributors and retailers have taken notice of Build-a-Bot’s success in Australia and they’re eager to bring this popular toy to their shores.”
“We’re excited to partner with Golden Bear Toys to provide innovative and fun products like Build-a-Bot to children and families worldwide,” Levi adds.
After its March 2017 release in the Australian market, Build-a-Bot has seen a continuous rise in sales, nearly selling out at major retailers. Kids can build up their S.T.E.A.M. skills beginning at an early age, and the product adds value to the United Kingdom’s toy space.
Golden Bear Toys MD Barry Hughes says: “Our team is thrilled to partner with Colorific to bring Build-a-Bot to the United Kingdom.”
“The unique range provides children with toys that stimulate learning, encourages problem-solving and offers hours of endless fun and retail reaction has already proved that this combination ticks all the boxes and we can’t wait to get toys into kids’ hands,” he adds.
Build-a-Bot is also making its North American debut in late 2017, as well as being available in many other markets around the world.