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The British Toy & Hobby Association, in conjunction with the UK Toy Retailers Association (TRA), announced the winners of the 2018 Toy Industry Awards at a gala held in Olympia’s Apex Room following the first day of the 65th annual Toy Fair,

A BTHA Golden Teddy Award was presented to Character Options' Colin Rossiter for outstanding achievement and a career in the toy industry which has spanned 40 years.

“On behalf of the TRA, our congratulations to all the Award winners, and those with shortlisted products too,” Alan Simpson, TRA chairman said.

“It wasn’t an easy task selecting winners for categories which stood out in 2017. We can now all look forward to a successful 2018. I have no doubt it will be challenging, but together we can make it a success.”

The 2018 winners are:
Toy of the Year: LOL Surprise! – MGA
Supplier of The Year: Spin Master

Licensor of The Year: Nickelodeon
Special Recognition Award: Playmobil

Action Toy of the Year: Stretch Armstrong – Character Options
Pocket Money Toy of The Year: Pokémon Cards – Esdevium
Interactive Toy of The Year: Fingerlings – Jazwares
Craze of The Year: LOL – MGA
Collectible Range of The Year: Hatchimals Collegtibles – Spin Master
Retro Toy of the Year: Rubik’s Cube – John Adams
Game of The Year: Dobble – Esdevium
Doll of The Year: Luvabella – Spin Master
Creative Toy of The Year: LOL Fizz Maker – MGA
Pre-School Toy of The Year: Paw Patrol Vehicles – Spin Master
Electronic Toy of The Year: Laser X – Character Options

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