Big Wheel Toys has been appointed as the Australian distributor for Spanish brand, Eolo Toys.
The partnership follows Eolo's decision to focus on building market share and brand recognition in Australia.
"As part of this long-term strategy," Eolo said, "we believe that the best approach for our business is to have a designated company appointed to distribute our entire brand portfolio, so you have a one stop shop for Eolo products."
Big Wheel Toys director, Cameron Stewart said that the business is thrilled to be appointed as the Australian distributor for the brand.
"I’m really excited to be working with Eolo and it is great for our business to be recognised for being able to build opportunities and brand awareness for our overseas suppliers.
"We will be looking to secure strong long-term positioning for Eolo brands from mass retailers through to specialty retailers," he said.
Stewart added that the appointment will see the business expand into new categories.
"I’ve always focused on securing market leading brands within each toy and sporting product category.
"This appointment really enhances our business as we expand to include categories such as swim and dive, kites, pocket money, collectibles and novelty plush.
"It also makes for an exciting lead-in to Christmas as we expand our licensed business from Lego Storage and Home to now include Disney and Marvel licensed flying toys, kites, swim and dive and novelty products," he said.