Big W has revealed the dates for its annual Toy Mania sale.
The sale will begin online from Tuesday 16 June and then in store from Thursday 18 June, and will run through to 15 July.
The sale will include over 700 products from brands including Barbie, Nerf, Hot Wheels, Lego and Fisher Price.
In response to the COVID-19 climate, Big W has introduced new ways to shop the sale, to make it easier and safer for customers.
New measures include; launching the sale online from 12.01am on 16 June in lieu of the retailer’s midnight openings; the return of online lay-by; and, contactless pick up and home delivery.
Big W chief toy buyer Christine Faulkner said that the business has been preparing for the sale for the past year.
"We’ve been working hard over the past year to get ready for Toy Mania 2020 and this is certainly going to be a sale like no other.
"We have everything families will love all under one roof and at all the lowest prices and this year we’re making shopping easier and safer for customers to shop," she said.
This year, Big W has also partnered with Dr Justin Coulson as the dedicated play expert for the Toy Mania event.
Coulson advocates for the importance of toys and how they can be incorporated into play time to both entertain and assist in children’s development.
"Play is the lens through which children experience their world, and the world of others," Coulson said.
"With supportive parents, an adequate play space and an assortment of toys, children can really maximise playtime for them to thrive," he added.