Sales of Lego have continued strongly as social distancing measures persist and Lego Masters returns to screens.
Lego sales on eBay saw their biggest spike this year during the Lego Masters season two debut, up 92 per cent week on week.
The majority of Lego fans went to eBay between 8-9pm where more than three Lego items sold every minute. In the 24 hours following the show, Aussies spent $150,000 on Lego.
Lego has also been a popular option for entertainment during quarantine with eBay data revealing since lockdown began shoppers have been buying Lego every minute on the site, with sales up 64 per cent year-on-year.
Spending on Lego is also forecast to grow 33 per cent in 2020 to around $30 million.
eBay Australia’s Sophie Onikul said that both parents and kids are building Lego in lockdown.
"Right now Lego is in hot demand as people look for ways to beat the boredom of staying at home.
"And it’s not just kids, with more adults than ever getting involved.
"Lego Masters is further fuelling this trend and inspiring people to get creative at a time when they need it most," she said.
However, it's not just new sets that Aussies are interested in purchasing, with eBay recording a 52 per cent increase for Lego instruction manuals, showing people are digging out their old sets and revisiting past builds to keep themselves occupied in lockdown.
Pop culture is proving popular amongst shoppers with Star Wars, Harry Potter, Batman, Disney and Avengers amongst the most popular Lego sets purchased on eBay during lockdown.