Toy Networx has been appointed as global master toy licence holder (excluding science and puzzles) for Australian Geographic.
The appointment follows a similar deal between Toy Networx and Hinkler Books and is a product of the business' 18-month turnaround and relaunch strategy.
The deal will see Toy Networx develop a range of more than 80 SKUs for the Aus Geo brand with a focus on sustainability.
Toy Networx CEO Jonathan Byrnes said that the deal affirms that the relaunch strategy is working.
"I am really excited to announce our new deal as the global master toy license holder for Australian Geographic.
"This is a key move for us but at the same time, a natural progression as part of the Toy Networx relaunch program and a perfect fit for our customer base.
"As a business, we are close to 18 months into our three-year relaunch plan; and this exciting deal cements Toy Networx as a key supplier within the toy industry.
"We are very much looking forward to presenting innovative and environmentally friendly new products to the wider industry.
"We have some amazing new product lines almost ready to launch with a key focus on environmental responsibility.
"Toy Networx has the unique ability to reach all manner of retailers large and small, from online stores to traditional bricks and mortar stores, independent toy stores and newsagencies, to major retail chains and everything in between," he said.
Australian Geographic MD Jo Runciman added that the brand is excited to unveil its sustainable products.
"Australian Geographic are excited to be working with Toy Networx to develop a range that reflects our brand and values, encouraging learning through play, discovery, adventure, and a love of nature.
"I’m particularly pleased with some of the more sustainable and environmentally responsible options we have been working on in the range and will continue to develop."