• Lego's first certified store in Sydney.
    Lego's first certified store in Sydney.
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Alceon Group has announced it will open New Zealand's first certified Lego store in late 2019. 

The group, which opened Sydney's first certified Lego store in Bondi Junction in March, will open the NZ store in Westfield Newmarket in Auckland. 

Similarly to its Australian counterpart, the Auckland store will house interactive building spaces as well as 3D Lego models inspired by NZ icons. 

Executive director of Alceon Group Richard Facioni said that the store will bring a world-class retail experience to New Zealand. 

"We are delighted to bring this leading global retail experience to Auckland and are confident that Lego fans of all ages will respond very positively to the creativity, innovation and excitement that are hallmarks of Lego Certified Stores.

"The opening of Alceon’s first Lego Certified Store in Auckland is an important strategic milestone as we continue to strengthen our position as a leading ANZ retail investment group.

"We look forward to the New Zealand debut of Lego Certified Stores as we unveil a unique and immersive Lego retail experience," he said.

Aside from the rights to Lego Certified stores Alceon's retail portfolio includes online fashion retailers Ezibuy and SurfStitch, childrenswear brand Pumpkin Patch, a majority holding in luxury Australian label Ginger & Smart, holdings in women's apparel retailer Noni B and discount retailer Cheap as Chips. 

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