• 2019 Toy of the Year Award winners.
    2019 Toy of the Year Award winners.

The Australian Toy Association (ATA) has revamped its awards program for 2020 after implementing member feedback to the program. 

Unlike previous years, the coveted Product of the Year Award has shifted to a retrospective perspective, looking back on the year's successes, instead of a predictive outlook as the award has previously been.

This shift also aligns the ATA with international counterparts and their awards programs. 

The Product of the Year Award will be open to all Toy Fair exhibitors and will be judged on; creativity and originality; design and quality; play value; marketing and promotion (creativeness of the marketing/promotional campaign); and, sales and marketplace performance. 

In a statement the ATA said it is excited to present its new program to the industry. 

"The ATA program of awards is an integral part of the Australian Toy Hobby and Licensing Fair as it aims to celebrate the outstanding performances achieved by our industry through products, licenses and individual successes.

"The ATA Board and Staff have listened gratefully to industry feedback on how we could evolve the awards and after many months of review, we look forward to presenting our improved awards program," the Association said. 

A new separate Judges Choice Award will also feature in 2020 ATA Awards line-up and is open to Toy Fair exhibitors. This award will be given to a new and exciting product that the judging panel predict will be a success in the Australian market. 

Another new feature of the 2020 ATA Awards is that Toy & Hobby Retailer is proudly sponsoring the Rising Star Award, which recognises outstanding performers in the industry who are under 40. 

This award is open to the industry as a whole and all finalists will be profiled in the bumper Toy Fair Edition of the magazine, with the winner announced at the Gala Dinner.

The finalists for the Rising Star Award will be judged independently on; culture/colleague empathy; teamwork; financial performance;  ambition; standing in industry; and, innovation/initiative. 

The entries for this award have just gone live and are open until 29 November.  

The Licensing Awards will return in 2020 and are open to all ATA and Licensing International members who are actively involved in children’s licensing in Australia.

The judging of all the awards will be carried out independently by industry experts including retailers, journalists, industry professionals and aligned Association leaders.

The awards will be presented at the 2020 ATA Gala Dinner which takes place on Sunday 01 March in Melbourne. 

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