The ATA has partnered with MamaMag, a leading free magazine for mums and families in Melbourne and Sydney, to determine the hottest toys for Christmas.
Putting the call out to all ATA members to submit their top two toys for review, more than 200 submissions rolled in across the three age brackets; one to two, three to five and six to 10.
This list was then passed onto Australian influencers to vote for their favourites, with 500 mums and families voting for their top toys.
"Congratulations to all our nominees and top 10 winners," the ATA said.
"The feedback received is that there were so many fantastic products, with many of the influencers requesting to work with some of our members."
The top 10 toys in each category are:
Top Ten 1-2 Years Hottest Toys
- LeapFrog Speak & Learn Puppy - VTech Electronics
- Globber Explorer Trike 4 in 1 - Active Outthere
- Little Tikes Cozy Coupe - MGA Entertainment
- Lego Duplo 10931 Truck & Tracked Excavator – Lego Australia
- Care Bears Unlock the Magic - Headstart International
- Little Tikes Activity Garden - Bensons Trading Company
- Lego Dulpo 10915 Alphabet Truck - Lego Australia
- The Wiggles Big Red Car Infant Walker - Hunter Leisure
- Kinderfeets 2-in-1 Tiny Tot Trike - Artiwood Educational Toys
- First Sorting Kit - Edx Education
Top Ten 3-5 Years Hottest Toys
- Bluey Bike Range - Hunter Leisure
- Bluey Family Home Playset - BBC Studios Australia
- Connetix Tiles Creative Pack - Connetix Tiles
- Hot Wheels Monster Trucks Scorpion Sting Raceway - Mattel
- Sylvanian Families Adventure Tree House - Modern Brands
- Trolls 4.5ft Junior Trampoline & Enclosure with Sound - Plum Products
- Tobi Smartwatch + Robot - MGA Entertainment
- Baby Alive Grows Up Baby - Hasbro Australia
- Kinderboard Natural - Artiwood Educational Toys
- Bluey Family Backyard BBQ Playset - BBC Studios
Top Ten 6-10 Years Hottest Toys
- Moochies Smartphone Watch - Funtastic Limited
- Globber Flow 125 Scooter - Active Outthere
- Lego Super Mario 71360 Adventures - Lego Australia
- KidoCall smartwatch phone with GPS tracking - Avantco (Aus)/Cactus
- Kidizoom Studio - VTech Electronics
- Slackers Ninjaline Intro Kit - Modern Brands
- Barbie Food Truck - Mattel
- NERF Ultra Pharaoh - Hasbro Australia
- Crayola Marker Airbrush - Crayola Australia
- Razor Hovertrax Prizma with LED Lights - Funtastic Limited