Amazon Australia held its first Australian Black Friday sales on 23 November and has revealed which products were the best-sellers in the event.


The Nintendo Switch came in as one of the most popular items, which was boosted by the 'save 35 per cent off select Video Games' deal, which proved to be the most popular deal with Australian consumers.


This focus on gaming was highlighted further, with the most popular selling toy being the Fortnite Edition of Monopoly, followed by the Barbie Dream Camper. Lego proved to be the most popular selling brand in the toy category throughout the sale.


Country manager of Amazon Australia, Rocco Braeuniger, said that Australian consumers responded well to the Black Friday sales.


We have been delighted with the response to our first ever Black Friday Sale in Australia with customers shopping at a record level on


Customers have snapped up deals across the board with video games and games consoles being the best-selling of all the deals on the first day of our Black Friday Deals Event.


With great deals throughout the weekend, we look forward to bringing customers more deals across great brands for Cyber Monday.”


Amazon offered 60 per cent off toys in its Cyber Monday sales.

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