On Sunday 03 March, the Australian Toy Association presented the much-anticipated product and licence awards at the glamourous gala dinner, held at the Crown Palladium.
The room was packed with over 600 toy industry representatives, ready to eat, drink and be merry and the awards ceremony kicked off the festivities in style.
First cab off the rank was inducting Maurice Levy into the Hall of Fame, followed by announcing the Rising Star award, which was taken out by national sales manager at HeadStart International, Alan Ngov.
Up next were the Licensing Awards, which saw a healthy mix of popular licenses and licensing businesses recognised for their contribution to the industry over the past year.
LICENSED PROPERTY AWARDS
Girls License of the Year - Lol Surprise - Haven
Boys License of the Year - Marvel Avengers Infinity Wars - The Walt Disney Company
Pre-School License of the Year - PJ Masks - Entertainment One
Boutique License of the Year - Hey Duggee - BBC Studios
Best Promotional Campaign - Jojo Siwa - Viacom Nickelodeon Consumer Products
Following the licensing awards, the coveted product of the year awards were announced with All Brands Toys taking out the 2019 Toy of The Year, with Boppi The Booty Shakin Llama. The business also snagged the gong for Electronic Toy of the Year for the same product.
Big Wheel Toys also took away two awards from the night, Doll of the Year for Snapstar and Speciality Toy of the Year for Project Thunder.
See below the full list of the 2019 ATA Product of the Year Awards. Scroll through the gallery above to see all the winners!
Toy of the Year: Boppi The Booty Shakin Llama
Action Toy of the Year - Treasure X: Aliens Single Pack - Moose Enterprise
Australian Development Award - Hair Dooz Cutie Case - HeadStart International
Collectable Range of the Year - Lego Minifigures - Lego Australia
Construction Range of the Year - Vex Robotics Offroad Truck - Hexbug Innovation First International
Craft & Activity Toy of the Year - TYBO - Design Studio - Modern Brands
Doll of the Year – Snapstar - Big Wheel Toys
Educational Product of the Year Award - Lalaboom Interconnected Beads and Accessories 36pc tub - Jasnor (Australia)
Electronic Toy of the Year - Boppi the Booty Shakin Llama - All Brands Toys
Games Toy of the Year - Tiny Pong Hasbro Australia 2019 Hobby Product of the Year Award - Jigpix Smart Jigsaw Puzzle - Funtastic Limited
Infant/Preschool Product of the Year - Imaginext DC Super Friends Transforming Batmobile RC - Mattel
Outdoor Toy of the Year - Rollplay Nighthawk - Hunter Products
Plush Toy of the Year - BiGiggles 8 Inch Talking Plush Teddy - HeadStart International
Specialty Award - Project Thunder - Big Wheel Toys