All Brands Toys has been appointed as the independent retail distributor for stationery/arts & crafts brand Scentos.
Scentos is known for its scented stationery products with the range spanning pens, markers, crayons, coloured pencils, activity sets, paints, dough, sand and slime.
All Brands owner Darren Hunter told Toy & Hobby Retailer that the category aligns perfectly with the business' customers.
"This is a very exciting category for us as we haven’t really played in this space from an importing distribution partnership, and the product suits our current clientele perfectly.
"We think this category has grown substantially in the past six months with more families staying home – and will continue to grow – even though it’s an everyday stable line of product.
"We will be exclusive distributor in Australia to the entire independent channel which is the space we expertise in.
"WeVeel – owners of the Scentos brand – have some amazing new products coming through the pipeline.
"Stock will be ready to dispatch in September and already the uptake in orders has been very encouraging," he said.
Scentos added that it is focused on product innovation and growing its reach.
"Scentos has now expanded our reach and is quickly becoming a household name globally.
"As we look to the future, the Scentos family of products will aim to innovate in our categories, bringing new and exciting ways to interact with our everyday stationery items.
"Bridging the gap between stationery and toy, we aim to create a fun experience for all," the business said.
All Brands was appointed as the independent retailer distributor in mid-July.
WeVeel will continue to distribute product directly into Kmart, the only major retailer carrying the brand.