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The Toy Association has revealed the 117 finalists for the 2021 Toy of the Year Awards (TOTY).

Considering each toy's creativity, design, play value, and marketing, 18 toy expert judges have selected the finalists from a pool of 557 nominees from 205 companies. 

Winners in each category, the overall Toy of the Year and the People's Choice winner will be announced at the virtual TOTY Awards gala on Friday 12 February 2021. 

The virtual presentation will also include the induction of four industry stalwarts into the Toy Industry Hall of Fame. 

Toy Association president Steve Pasierb said that this year demonstrated how important toys are to the world. 

"Throughout history, the toy community has demonstrated a remarkable ability to inspire generations of play, in both good times and bad.

"During the pandemic, we have witnessed firsthand just how important toys are in bringing fun, laughter, and learning into the home.

"This year’s TOTY finalists, carefully reviewed by a panel of expert judges, truly represent the creative spirit of the North American toy industry and our members, as well as the critical role toys play in bringing joy to kids and adults alike.

"It is a great honour to unveil the incredible slate of finalists," he said. 

Toy lovers from around the world can vote for their favourite toy in each of the 16 categories by visiting the ToyAwards.org website. 

The 2021 TOTY Finalists are: 

ACTION FIGURE TOY OF THE YEAR
Toys that represent a person or fictional character intended for active, imaginative and narrative-based play

  • Alter Nation Action Figure Assortment (Panda Mony Toy Brands)
  • Anime Heroes (Bandai America)
  • Batman 4 Inch Action Figures (Spin Master)
  • Fisher-Price #ThankYouHeroes Line (Mattel)
  • Heroes of Goo Jit Zu (Moose Toys)
  • The Original Spawn Action Figure and Comic Remastered (2020) (McFarlane Toys)
  • Treasure X (Moose Toys)

COLLECTIBLE OF THE YEAR
Toys that compose a set and can be collected in multiples; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

  • Blume Petal Pets (Skyrocket)
  • Charaction Cube (Bandai America)
  • Hairdorables Hair Art Series (Just Play)
  • Hexbug Junkbots Large Dumpster (Hexbug)
  • Lego Super Mario Character Packs (Lego)
  • Lol Surprise! Remix Hair Flip (MGA Entertainment)
  • Space Invaders Micro Player (My Arcade)

CONSTRUCTION TOY OF THE YEAR
Toys that include building as the primary play pattern

  • Brio Motor Set (BRIO)
  • Lego Friends Rescue Mission Boat (Lego)
  • Lego Star Wars The Razor Crest (Lego)
  • Mega Construx Halo – Pelican Inbound (Mattel)
  • Plus-Plus GO! Street Racing Super Set (Plus-Plus)
  • Snap Ships Sabre XF-23 Interceptor (PlayMonster)
  • SolarBots: 8-in-1 Solar Robot Kit (Thames & Kosmos)

CREATIVE TOY OF THE YEAR
Toys that allow kids to build and/or make items that are unique to them

  • Big Gem Diamond Painting: Magical (Faber-Castell USA)
  • Chocolate Pen (Skyrocket)
  • Clixo (Toyish Labs)
  • Crayola Colors of the World Crayons (Crayola)
  • Face Paintoos Party Pack (PlayMonster)
  • Kinetic Sand Sandwhirlz Set (Spin Master)
  • Swirl & Style Tie Dye Studio Maker (Yulu)

DOLL OF THE YEAR
Toys that include baby, toddler, and fashion dolls

  • Barbie Color Reveal (Mattel)
  • Cave Club Fashion Dolls (Mattel)
  • Disney Junior Doc McStuffins Wash Your Hands Singing Doll (Just Play)
  • FailFix (Moose Toys)
  • Healthy Roots Dolls: Zoe Doll (Healthy Roots Dolls)
  • Lol Surprise! O.M.G. Remix Dolls (MGA Entertainment)
  • Rainbow High Fashion Dolls (MGA Entertainment)
  • The Fresh Dolls (World of EPI and Just Play)

GAME OF THE YEAR
For families and children’s (ages 0-14) games including board, card, electronic or other physical game formats and puzzles, exclusive of video or app games

  • Drone Home (PlayMonster)
  • Fish Club (Blue Orange Games)
  • Genius Square (Mukikim)
  • Poetry for Neanderthals (Exploding Kittens)
  • Pokémon Trading Card Game Battle Academy (The Pokémon Company International)
  • Story Time Chess (Story Time Chess)
  • The #UpsideDownChallenge Game (Vango Toys)

INFANT/TODDLER TOY OF THE YEAR
Toys that are developed for ages 0-3 (0-18 months infant/18 months-3 years toddler)

  • Crayola Easy-Clean Fingerpaint (Crayola)
  • Deep Sea Adventure (The Manhattan Toy Company)
  • Fisher-Price Laugh & Learn Grow-the-Fun Garden to Kitchen (Mattel)
  • Go! Go! Smart Wheels Ultimate Corkscrew Tower (VTech)
  • Helping Heroes Fire Station (VTech)
  • Little Tikes 3-n-1 Sports Zone (Little Tikes)
  • Step2 Ball Buddies Adventure Center (Step2)

INNOVATIVE TOY OF THE YEAR
Toys that utilise innovative design, technology, or manufacturing processes to enhance play value

  • Alexa 2-in-1 Kitchen and Market (KidKraft)
  • Crayola Light-Up Tracing Pad with Eye-Soft-Technology (Crayola)
  • Go Go Bird (Zing)
  • KidiZoom Creator Cam (VTech)
  • Lego Super Mario Adventures with Mario Starter Course (Lego)
  • Lol Surprise! O.M.G. Remix Super Surprise (MGA Entertainment)
  • Squeakee (Moose Toys)
  • Star Wars The Child Animatronic Edition Toy (Hasbro)

LICENSE OF THE YEAR
Character or property that has had success spreading its brand through the development and merchandising of products developed from the intellectual property

  • Baby Shark (Pingfong)
  • Blue's Clues & You (Nickelodeon)
  • Lol Surprise! (MGA Entertainment)
  • Marvel (Marvel)
  • Paw Patrol: Dino Rescue (Spin Master and Nickelodeon)
  • Pokémon (The Pokémon Company International)
  • Ryan's World (pocket.watch)
  • Star Wars: The Mandalorian (Disney)

OUTDOOR TOY OF THE YEAR
Toys that are designed for outdoor play, including ride-ons

  • Birdie Golf (Hog Wild Toys)
  • Little Tikes Magic Flower Water Table (Little Tikes)
  • Outdoor Science Lab (SmartLab Toys)
  • PRIMO (Ambosstoys)
  • SpikeBrite (Spikeball Inc.)
  • Total Z70 Zipline Bundle (Adventure Parks)
  • Ultimate Go-Kart (Radio Flyer)
  • Wind Power 4.0 (Thames & Kosmos)

PLAYSET OF THE YEAR
Toys that are designed to work together to enact some action or event, including characters and role play

  • Blume Rainbow Sparkle Surprise Playset (Skyrocket)
  • Hexbug Nanotopia (Hexbug)
  • Fisher-Price Imaginext Pop-Up Gotham City Playset (Mattel)
  • Kindi Kids Kindi Fun Unicorn Ambulance Playset (Moose Toys)
  • Lego Super Mario Bowser's Castle Boss Battle Expansion Set (Lego)
  • Playmobil Scooby-Doo! Mystery Machine (Playmobil)
  • Railway Bucket-Builder-Set (Hape International Inc.)

PLUSH TOY OF THE YEAR
Toys that are made of fabric and stuffed with cotton or similar filling, including toys with interactive or electronic features

  • Dolce Primo Kangaroo (Magformers)
  • Eco Nation (Aurora World, Inc.)
  • Little Rebels Dolls (Little Rebels Inc.)
  • Shore Buddies (Shore Buddies)
  • Star Wars: The Mandalorian The Child 11” Plush (Mattel)
  • Story Magic Unicorn Dream Dollhouse (Horizon Group USA)
  • Whatsitsface (Whatsitsface)

PRESCHOOL TOY OF THE YEAR
Toys that are developed for ages 3-5

  • Brio Smart Tech Sound Action Tunnel Travel Set (Brio)
  • Dimpl Digits (Fat Brain Toy Co.)
  • Fisher-Price Imaginext DC Super Friends Super Surround Batcave (Mattel)
  • Fun Fan Fryer (Hape International Inc.)
  • Lego Duplo Modular Playhouse (Lego)
  • Paw Patrol Dino Patroller (Spin Master)
  • Real Rigs Recycling Truck (Kid Trax)

SPECIALTY TOY OF THE YEAR
Toys that are distributed through independent retailers, i.e. neighborhood toy stores, and not sold at mass brick and mortar stores. Toys that are sold only online do not qualify.

  • American Girl – 2020 Girl of the Year Joss’s Ultimate Collection (Mattel)
  • Hexbug nano Land (Hexbug)
  • Lego Ideas Grand Piano (Lego)
  • Monster Math Scale (Hape International Inc.)
  • My First Rush Hour (ThinkFun, Inc.)
  • Shashibo Artist Series (Fun In Motion Toys)
  • The Amazing Tightrope-Walking Gyrobot (Thames & Kosmos)

STEAM TOY OF THE YEAR
Toys that encourage kids to develop skills (foundational or curricular) in the core disciplines of science, technology, engineering, and mathematics

  • 3Doodler Start 'Learn from Home' Pen Set (3Doodler)
  • Crayola STEAM Paper Flower Science Kit (Crayola)
  • Discovery #MINDBLOWN Toy Circuitry Action Experiment Set (Discovery, Inc.)
  • DIY Rainbow Catcher (Klutz)
  • Eyeclops Digital Microscope & Camera (Jakks Pacific)
  • Little Learning Hands World Explorers Subscription Box (Little Learning Hands)
  • Mega Cyborg Hand (Thames & Kosmos)
  • Professor Maxwell's VR Universe (Abacus Brands)

VEHICLE OF THE YEAR
Toy cars, trucks, trains and other vehicles in all scales, including R/C vehicles but exclusive of ride-ons

  • Lol Surprise! O.M.G. Glamper (MGA Entertainment)
  • Lego Technic Lamborghini Sian (Lego)
  • Monster Jam Megalodon Storm RC (Spin Master)
  • Pick Up Pete (Fotorama USA)
  • PJ Masks Transforming 2 in 1 Mobile HQ (Just Play)
  • Playmobil Back To The Future DeLorean (Playmobil)
  • Power Treads (WowWee)
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