The 2019 Spielwarenmesse saw exhibitors report their highest satisfaction rate ever, with 83.5 per cent rating the show as either “very good” or “good.”
According to information provided by Spielwarenmesse, the most important factor for those exhibiting at the show, is the ability to attract new customers. The exhibitors view the show as an important marketing tool and 90 per cent of them have already signed on to exhibit again in 2020.
Improved hall structures, innovative products on show, informative seminars and a colourful extracurricular programme also helped those involved feel highly satisfied with the fair.
In total, 2,886 companies from 68 countries exhibited their wares to 68,500 trade visitors and buyers who came from 131 nations.
CEO of Spielwarenmesse, Ernst Kick, said that he is pleased the show lives up to its reputation.
“We obviously have no direct control over the market, but what we can do, is ensure that all our actions are tuned to the future.
“We’re delighted to be the high-quality, leading trade fair that exhibitors and trade visitors expect, and we intend to approach the event with the same energy and commitment in years to come.”
The Spielwarenmesse will return in 2020 from 29 January to 02 February.