The winners of the 2018 Australian Toy Association (ATA) Product of Year Awards were unveiled last night at the annual Toy Fair Gala held in the beautiful Crown Palladium Ballroom in Melbourne.

Headstart had a big night winning 2018 Toy of the Year (TOTY) for Crate Creatures; a product that also took home the gong for the Plush of The Year category, the Australian Development Award for its Best Furry Friends product as well as three other TOTYs.

Madeline Hunter was named the 2018 Rising Star for her role in prouduct development at Hunter Products.

Hunter Products took home the TOTY awards for Craft and Activity with the Cra-Z-Slimy Creations: Super Slime Studio; Games with the At Home Toy Arcade Game system; and the Doll of The Year for the Emma Ballerina Feature Doll.

The full list of 2016 ATA Product of the Year Awards is:

  • TOTY Action: Mecard Mecardimal deluxe assortment – Mattel 
  • TOTY Craft and Activity: Cra-Z-Slimy Creations: Super Slime Studio – Hunter Products
  • TOTY Games: At Home Toy Arcade Game system - Mortal Combat II – Hunter Products
  • TOTY Collectable: LOL Surprise Confetti Pop assortment – Headstart
  • TOTY Construction: Lego City Mining Experts Site – Lego Australia & New Zealand
  • TOTY Doll: Emma Ballerina Feature Doll – Hunter Products
  • TOTY Outdoor: Inflatabull – All Brands Toys
  • TOTY Infant/Preschool: First Steps Baby Walker – Vtech
  • Hobby Product: Aarma 1:10 scale Granite Voltage Electric Monster Truck – Southern Model Supplies
  • Educational Product: Tobbie the Robot – Johnco
  • TOTY Electronic: Dino Bites – Headstart
  • TOTY Plush: Crate Creatures – Headstart

The Licensing awards went to:

  • Boys License of the Year: Star Wars – The Walt Disney Company
  • Girls License of the Year: Barbie – Mattel
  • Best Promotional Campaign: Marvel Hero Super Discs – The Walt Disney Company
  • Preschool License of the Year: Paw Patrol – Nickelodeon
  • Boutique License of the Year Entertainment & Character: Sesame Street – Haven Licensing

Australian Development Award: Best Furry Friends – Headstart International

Specialty Award winner: Flight Lab Innovator 6-in-1 – Big Wheel Toys

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