The winners of the 2015 Australian Toy Association Product of Year Awards were unveiled last night at the annual Toy Fair Gala held in the beautiful Crown Palladium Ballroom in Melbourne.
All Brands Toys took home the 2015 Toy of the Year (TOTY) for Zuru Bunch O Balloons, a product that also took home the gong for the Outdoor TOTY category.
Lego Australia and New Zealand had a big night winning five categories including other top prize, the 2015 Licensed Product of the Year, for the Lego Minecraft The First Night, an item that was also named the Boys Licensed Product of the Year.
The full list of 2015 ATA Product of the Year Awards is:
TOTY Boys: The Ugglys Pet Shop: Rudey! The Gross, Funny Walking Dog! – Moose Enterprise
TOTY Craft and Activity: Yummie Mummies Meal Set – Big Balloon
TOTY Games: Guess The Fake (Australia edition) – Global Discovery
TOTY Girls: Sing Along Elsa (Frozen doll) – Hunter Products
TOTY Outdoor: Zuru Bunch O Balloons – All Brands Toys
TOTY Pre-School: Lego Duplo Airport – Lego Australia
Hobby Product: Lego Technic Crawler Crane – Lego Australia
Educational Product: Frilled Lizard Robot Kit – Johnco Productions
Nursery Product: Tiny Love Double Sided Crib Toy – Dorel Australia
Australian Development Award: Shopkins Scoops Ice-Cream Truck Playset – Moose Enterprise
Licensed Product of the Year: Lego Minecraft The First Night – licensed by Mojang and Microsoft; licensor: Lego Australia
Licensed Product Preschool: Thomas Play & Store Wooden Train – licensed by: Hunter Leisure; Licensor: Mattel
Licensed Product Boys: Lego Minecraft The First Night – licensed by: Mojang and Microsoft; licensor: Lego
Licensed Product Girls: Lego Disney Princess Elsa’s Sparkling Ice Castle – licensed by: The Walt Disney Company; Licensor: Lego Australia
Specialty Award winner: Micro Mini2Go – Micro Scooters
Specialty Award runner up: Pin Ball Maze Escape – Tree Toys
Specialty Award 2nd runner up: Flickerz – Flickerz
Best New Entrant (stand): Funrise
Best Stand under 30 metres square: Merchantwise
Best Stand over 30 metres square: Educational Experience