2011 THR Industry Awards
Toy of the year: Trash Packs ( Moose Enterprise)
On the face if it, it’s a relatively simple question: what do boys love? The answer, apparently, is everything gross!
And so began the creation of Moose Enterprises’ latest hit, The Trash Pack, which, since its launch in August last year has stormed through toy markets around the world.
Moose Enterprises developed the range of squishy, icky, delightfully disgusting collectable characters based on everything that kids were likely to find lurking in the wheelie bin – Mucky Maggots, Putrid Pizza and Germ Worms to name a few.
The range features more than 100 “Trashies” including glow-in-the-dark and rare and ultra-rare Trashies like Rankenstein and Moo Cow Disease.
Since its sell-out launch in Australia in August, the range has sold over 10 million units globally, with sales of over 100 million predicted for 2012.
The company released the Trash Pack Garbage Truck (RRP $30) for storing the gross gang shortly before Christmas to capitalise on burgeoning demand both at home and abroad, fuelled by nominations on the coveted US Toys ‘R Us Top 15 Must Have Toys Christmas list and the local Sunrise Top 5 toys list.
The gross-out gang spent the festive season doing just that to thousands of passers-by each day in the windows of Toys ‘R Us in New York’s Times Square.
“We’re very excited about Trash Pack’s success at home and breaking into the world’s largest toy market with one of the US’ largest toy retailers.
"We had retailers overseas air-freighting stock to avoid lengthy wait times for shipments by sea in order to ensure sufficient stock for the Christmas period,” Moose Enterprises’ co-owner Paul Solomon said.
Major toy supplier of the year: Modern Brands
Medium toy supplier of the year: Moose Enterprises
Toy retailer of the year: Toys and Tales
Licence of the year: Cars 2 (Disney)
Hobby supplier of the year: Southern Model Supplies
Hobby product of the year: Cars 2 Scalextric
Hobby retailer of the year: Hobbyrama