"Bluey is doing fantastically well in Australia."

Original content and a consumer products line is on the cards.

The cake took over three months to create and is Australia's largest ever dog cake.

"eSports has huge licensing potential."

"We are super excited for kids to finally get their hands on Bluey toys."

In addition, the retailer plans to open 68 stores in 15 months in Australia.

In its annual results, the supermarket chain posted a 7.2% lift in net profit after tax of $1.75 billion.

"Our two landmark Lego certified stores in Queensland will attract both local and international visitors."

This is the fourth time the business has collaborated with Peter Alexander on Sesame Street.

The subscription video on demand platform will showcase content from Disney brands such as Pixar, Marvel and Star Wars.

The books will be published in November.

The film is anticipated to create up to 2,500 jobs and use the services of 1,650 Australian businesses.

"The introduction of further Lego certified stores in key locations will accelerate the reach of this leading global retail concept."

The major players are battling it out for the collectible dollars.