The film is anticipated to create up to 2,500 jobs and use the services of 1,650 Australian businesses.

"The introduction of further Lego certified stores in key locations will accelerate the reach of this leading global retail concept."

The major players are battling it out for the collectible dollars.

7,800 retailers and manufacturers from 82 countries visit the show.

"[This is] the most rewarding toy we’ve ever sold."

The book by Australian author, Aaron Blabey will be turned into a animated musical.

These are the brands that took the top spot in the International Licensing Awards.

"Guests will be able to relax, eat and play surrounded by their favourite shows and characters."

The new multi-year licensing deal will see a wide range of Cat toys hit the market.

Haven is set to expand the brand Down Under.

Kindi Kids is set to be emblazoned on apparel, accessories and publishing.

"Mattel has been our partner on DC for over 15 years and really knows our characters."

"We're making 52 more Blueys."