"Mattel has been our partner on DC for over 15 years and really knows our characters."

"We're making 52 more Blueys."

"Our new identity is also symbolic of the changes that have occurred in the licensing industry."

50 years on since Lego launched the Duplo brand, the business has unveiled a new play area at Chadstone.

"We’ll create brand new physical and digital play-based experiences that will get kids engaged in ways that no small screen device could."

In a new initiative announced today, consumers will be able to personalise a range of products with their favourite Disney characters.

The series debut ranked at number one in its 12.30pm time slot on all TV with kids from two to 11.

The album is a tale of unconventional, oddball animals from across the globe.

"Publishing has played an integral role in the licensing industry since day one."

The new animated film will hit screens in October.

The books will be out before Christmas this year.

The film will be directed by Conrad Vernon, known for work on the Shrek series.

“It’s an incredible privilege to represent such an iconic catalogue."

“Ethical sourcing and treating people fairly – with dignity and respect – are Hasbro core values."