Woolworths has teamed up with Disney+ to launch a range of new collectible Ooshies.
The HeadStart International collectibles will be offered to customers for every $30 they spend from 26 August and follows the successful Lion King Ooshie campaign from 2019.
This year's campaign will feature a range of exclusive Disney+ characters from Marvel, Star Wars, Disney and Pixar for the first time.
The collection features nine Ooshies from each of the four Disney+ universes, totalling 36 to collect.
However, Victorian customers will have to wait until the current restrictions ease before they are able to participate.
Woolworths CMO Andrew Hicks said that while the business understands some Victorian customers will be disappointed with the delayed roll out, the supermarket is prioritising the health and safety of its team and customers.
"We’re thrilled to offer a new level of excitement to Woolworths customers with some of the most iconic characters in the Disney+ universe.
"With families spending more time at home, possibly watching their favourite Disney+ movies or series, they can now enjoy Disney+ Ooshies as added value to their everyday shop at Woolworths.
"It’s been a difficult year as Australians navigate the challenges of the pandemic, so our goal by partnering with Disney once again is to bring more magic, surprise, and delight to our customers.
"We know some customers in Victoria will be disappointed by the delayed roll out, but the safety and wellbeing of our customers, team members, and community remains our number one priority.
"The delay will allow our team to focus on operations and supplying customers with their everyday essentials during this challenging period.
"Once restrictions ease and we can safely roll out the program, we look forward to sharing the Disney magic with our Victorian customers," he said.
Tackling the environmental backlash – which often surrounds supermarket toy collectible campaigns – head-on, Woolworths has renewed its partnership with TerraCycle, allowing customers to drop any pre-loved Ooshies off in store to be turned into plastic pellets.
The pellets are then used to make outdoor products such as garden beds, decks, fences and benches, while the bag the Ooshies come in can be recycled via kerbside yellow bins.
TerraCycle GM Jean Bailliard said that last year's promotion saw Lion King Ooshies turned into outdoor benches.
"We are pleased to team up with Woolworths again to ensure any unwanted or pre-loved Ooshies are diverted from the environment.
"Last year, our partnership saw thousands of Lion King Ooshies recycled through the program, which have now been used to create recycled benches," he said.
The Walt Disney Company, Australia and New Zealand SVP and MD Kylie Watson Wheeler added that the business is thrilled to bring the collection to the market.
"When Disney+ launched in Australia in November last year, it quickly captured the hearts of millions of Australians by bringing together the world’s biggest entertainment brands on one streaming service.
"We are excited that Aussies can now get their hands on a world exclusive Disney+ Ooshies collection only at Woolworths," she said.