Winning Moves has launched a Holden Motorsport version of Monopoly and a Holden puzzle.
The games will be available at Big W, Sanity, The Gamesmen and Dymocks in time for Father's Day before being rolled out to other retailers from mid-September.
The Holden Motorsport Monopoly game features recognisable racing vehicles and well-known race tracks and has been designed with racing enthusiasts in mind.
Winning Moves head of global licensing and commercial head of Australia Charlotte Waalkens said that the business is thrilled to launch the products into the market.
"The iconic racecars of Holden have been brilliantly captured on our Monopoly board and this new puzzle, and we are certain that Holden and automotive fans of all ages will be delighted with the games.
"Winning Moves are very proud to bring to life these exciting Holden Genuine Licensed Products," she said.
Holden aftersales marketing manager Chris Payne added that the game helps to celebrate Holden's racing history.
"We are thrilled to celebrate Holden’s racing legacy with this exciting edition of Monopoly and a new puzzle to match.
"It’s a fitting way to celebrate Holden’s involvement with the sport over the past 50 years.
"We hope the whole family will love it as much as we do and enjoy a few rounds of the board reminiscing about their favourite Holden racing moments," he said.
The Holden Motorsport Edition Monopoly will retail for $69.99.