For Warner Bros Consumer Products (WBCP), 2017 is going to be super-powered by forthcoming DC blockbuster films Wonder Woman, Justice League and The Lego Batman Movie (out now).
Key categories in the The Lego Batman Movie consumer products program will include playsets and minifigures from The Lego Group, as well as new Lego BrickHeadz based on Batman, Robin, Batgirl and The Joker that will launch in March.
Not only will Wonder Woman celebrate 75 years, she’s also appearing in her first-ever standalone film in June, with consumer products inspired by the film aimed at fans of all ages.
Global master toy licensee Mattel has produced collectable figures, dolls, playsets and role play, while Lego will release construction sets, Rubie’s Costume will release costumes and accessories. Other partners include Funko (collectable figures), Madame Alexander (fashion dolls), Kotobukiya (high-end collectible statues) and Sakar International (electronics and accessories).
Justice League will hit cinemas in November, featuring an all-star superhero team of Batman, Superman, Wonder Woman, Aquaman, The Flash and Cybord who will come together in a film for the first time.
Mattel's League toy line will span playsets, vehicles, collectable figures and role play. The Lego Group is on board for construction sets, Jakks Pacific will release large-size collectable figures), while costumes and accessories will be supplied by Rubie’s Costume.
The DC Super Hero Girls franchise consumer products roll out will feature new characters, vehicles and gadgets from Mattel, six original construction sets from The Lego Group, and new costumes and accessories from Rubie’s Costumes.
“With collections and must-have products from the most anticipated films of the year, we’re excited to showcase the full breadth and scope of WBCP’s DC Super Hero offerings in partnership with our super-powered global partners, programs and products at Toy Fair this year,” Pam Lifford, Warner Bros president said.
Animated series Teen Titans Go! will also have some exciting new items to hit retail later this year.