Alceon Group and Lego Australia and New Zealand have announced the first Lego Certified Store will open in South Australia in the coming months.
The 197sqm store will be located at Westfield Marion on level two and will bring the Lego Certified experience to South Australian shoppers for the first time.
Alceon Group executive director Richard Facioni said that the business is excited to open a new store in South Australia.
"Lego Certified Stores are renowned globally for creativity and imagination, as one of the world’s most loved brands meets a custom built retail concept.
"We look forward to bringing this leading, experiential retail concept to South Australia and showcasing the creative potential of the world famous Lego brick," he said.
The new store will incorporate signature Lego retail features including a Pick A Brick Wall, a Build-a-Minifigure play station and a ‘digital box’ where almost any Lego boxed set can be scanned and come to life.
Additional custom features include a large brick wall-mounted mosaic and an over-size 3D model inspired by South Australian icons.
Scentre Group director of leasing and retail solutions John Papagiannis added that
"We're looking forward to welcoming the first Lego Certified Store in South Australia to Westfield Marion.
"We know this will come as exciting news to our customers; further reinforcing our commitment to delivering a retail experience that meets the interests and needs of our community.
"The new store at Westfield Marion marks the fourth Lego Certified store within the Australian Westfield Living Centre portfolio, following successful openings at Westfield Doncaster, Westfield Bondi Junction and Westfield Chermside," he said.
The Lego Certified Westfield Marion store will be open before Christmas, with the official launch date set to be announced in the coming weeks.