Premier Investments' children's stationery retailer Smiggle has embarked on its first-ever branded collaboration with The Walt Disney Company. 

The retailer has partnered with Disney to create two limited-edition capsule collections for both Frozen 2 and Star Wars. 

The product line will be completely unique to Smiggle and will not be repeated once sold out. 

Smiggle MD John Cheston said that the collaboration comes after the business' customers were requesting products that featured the Frozen and Star Wars brands. 

"This is a fan-driven partnership. Whilst we expect there will be some new customers in-store because of the collections, in essence we’re about giving our Smiggle fans exactly what they’re asking for.

"These were the characters that came up time and again with fans, so we’re delighted to be able to deliver just in time for the movie releases.

"As with everything from Smiggle, expect to see innovation in product and materials, and the highest quality finishes.

"These collections are really very special, and we’re sure parents and gift givers will find something even they would like," he said. 

Acting GM of Disney Parks, Experiences and Products, Australia and New Zealand Tim Everett said that Disney is excited to bring this collection of products to consumers. 

"We are very excited to be working with Smiggle to bring to life the stories, characters and magic of Disney’s Frozen 2 and Star Wars.

"Partnering with Smiggle on this unique and beautiful collection will allow children of all ages to venture beyond Arendelle and the galaxy, with everything they need," he said. 

The collections will be available in stores from 25 October and according to Smiggle head of design Dyani Stagg, the range  captures the essence of the brands. 

"The Smiggle Design and Product teams set out to create something truly unique for our fans in this collaboration.

"The result is an exciting range of product that delivers on all of the special treatments, finishes and details that Smiggle is so well known for, infused with the magic of Disney. 

"These collections are completely unique to Smiggle, capturing the essence of Frozen 2 and Star Wars, and our own brand, in one very exciting collaboration."

comments powered by Disqus