Classic stories from Roald Dahl will be brought to life in Australia and New Zealand, after the Roald Dahl Story Company signed a deal with Global Licensing NZ.


The merchandise licensing program will extend popular Dahl titles such as Charlie and the Chocolate Factory, The Enormous Crocodile, The BFG, James and the Giant Peach and Matilda, to consumer products across toy, puzzles, games, homewares and apparel categories among others.


Roald Dahl Story Company licensing and design director, Stephanie Griggs, said that Australia is a key market for the company.


“We’re delighted to be working with Mark Paul [Global Licensing NZ director] to bring a coordinated licensed product range to Australia and New Zealand, to complement the brilliant work Penguin Random House is doing on the book and our partners are doing across the theatrical and promotional divisions.


“Australia is a key market for the books, and brand awareness is extremely high – with both Roald Dahl and Quentin Blake beloved across the territory.


“I can’t wait to begin working with some fantastic licensees [in Australia and New Zealand],” she said.


2019 will prove to be a big year for the Roald Dahl brand as it will celebrate the 30th anniversary of Matilda, a musical titled Charlie & the Chocolate Factory: The New Musical will debut in Sydney from January, a national challenge called The Imaginormous Challenge will begin from January and finish in July and Roald Dahl day will take place on 13 September.


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