Fans of the 90s classic show, Power Rangers, will be rejoicing after Hasbro CEO Brian Goldner confirmed that future Power Rangers movies are on the table.
Goldner said at Hasbro's Strategic Decisions Conference that the brand has previously been undervalued.
“The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent,” he said.
The toys and games merchandise was already selling well for Hasbro, so punters can expect to see it ramped up now that Hasbro owns the IP.
Hasbro acquired the Power Rangers brand from Saban on 01 May.
In other Hasbro news, the company has teamed up with Quidd, a rare digital goods marketplace, to sell digital stickers, trading cards and toys.
Transformers, My Little Pony, Monopoly and Nerf are among the Hasbro brands to be included in the marketplace.
“We’re excited to announce this innovative partnership, bringing the truly amazing Hasbro portfolio of brands to our marketplace,” Michael Bramlage, co-Founder and CEO of Quidd said. “Our fast-growing community will get to experience the depth of Hasbro’s visionary worlds by owning and interacting with rare digital characters, many of which will only be made available as digital exclusives.”
The partnership was announced on 30 May.