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At the recent Brand Licensing Europe show, kids media company, pocket.watch, extended it's partnership with Australian licensing firm, Centa IP.

 

In June, Centa IP was appointed as the licensing agent for pocket.watch in Australia and New Zealand, but now the company will represent the pocket.watch in the UK and Ireland too.

 

Pocket.watch launched the highly successful Ryan's World licensed products line in the US in August, with these products expected to land at Big W and other retailers in Australia before Christmas.

 

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CRO of pocket.watch, Stone Newman, said that the business has seen great success in the US market with the Ryan's World line and recognised the need to expand beyond the US.

 

“With the massive success in the US market, pocket.watch recognised the need to extend the line globally so that kids around the world can take part in the fun that is Ryan’s World.

 

“We are proud to have Centa IP as a partner in our international efforts for Ryan’s World and the pocket.watch portfolio.”

 

CEO of Centa IP, Gail Mitchell, said that Centa IP is excited to be working further with the pocket.watch team.

 

“We are beyond thrilled to be working with Stone and the pocket.watch team on their portfolio, and on Ryan’s World.

 

“This is where kids are playing, and we are looking forward to seeing the incredible US results replicated in our international markets.”

 

Since its appointment in June, Centa IP has secured HeadStart for toys in Australia and Planet Fun for toys in New Zealand, Showtime Attractions for costume characters, Five Mile for publishing and Bensons for carnival products, as well as further deals in the UK.

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