Close×, the digital agency behind the Ryan's World franchise, has announced its new global venture Love, Diana — the Princess of Play. 

The property stars six-year-old Ukrainian-born Diana from Kids Diana Show, the third-largest YouTube channel in the world.

The Kids Diana Show channel has amassed over 53 million subscribers and over 27 billion lifetime views since launching in 2015. 

The Love, Diana franchise will feature 40 episodes of content in new formats such as animation and on new platforms including streaming services and gaming. 

A consumer products line is also in the works, with Headstart International signed on as partner for dolls, doll accessories and styling heads.

"Headstart is thrilled to continue our partnership with who shares our commitment and dedication to children’s entertainment," CEO of Headstart Andrew Hendy said. 

"We strongly believe that Love, Diana is going to reimagine the world of play and we are excited to introduce the product line to the massive global fanbase. 

Each episode of Love, Diana will feature a lesson about the importance of play, friendship, leadership, family and imagination, taught through the fun adventures Diana embarks on in the episodes. CEO and founder Chris Williams said that the business is thrilled to begin work on the Love, Diana franchise.

"Love, Diana marks a new chapter for as a leader in kids entertainment and our unmatched ability to identify the next big kids’ global franchise.

"Our proven success in launching several of the world’s most popular kid YouTube creator franchises, like Ryan’s World, Ryan’s Mystery Playdate and HobbyKids Adventures, has drummed up overwhelming excitement from partners for what’s to come.

"We are proud to welcome Diana and her family to and to bring Love, Diana to new and established audiences around the world," he said. 

An Australian licensing agent is yet to be announced for the property, however Toy & Hobby Retailer expects that given the previous relationship has with Centa IP on Ryan's World, that the Australian licensing firm will once again be named as agents for Love, Diana. 

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