German toy business, Playmobil, has appointed kids' digital studio, WildBrain to manage its YouTube content for two years.
Under the agreement, WildBrain will manage an exclusive content library of 15 short animated videos featuring the highly popular Playmobil figures.
WildBrain will launch a range of Playmobil channels on its network which will stream in multiple languages including German, English, Spanish and Portuguese.
Managing director at WildBrain, Jon Gisby, said that WildBrain is thrilled to have been chosen to further expand the Playmobil digital presence.
“Playmobil toys have inspired generations of children around the world in creative play.
“We have always been fans of the Playmobil digital strategy to produce high-quality animated stories featuring their iconic figures, and we are honoured to have been selected to further grow their international audience and take the brand to new heights through the WildBrain network on YouTube and the YouTube Kids app,” he said.
CEO of the Brandstaetter Group – the parent company of Playmobil – Steffen Höpfner, said that the partnership with WildBrain will help to bring new interest to the Playmobil digital content.
“Playmobil stands for a fascinating brand experience, and for a whole cosmos of creative video content.
“Children from all over the world today can become directors themselves and generate their own video clips.
“With WildBrain we have an experienced collaborator who will generate new energy and is able to perfectly present existing content for new and curated Playmobil engagement on the web,” he said.
The toy business will also see Playmobil: The Movie released in 2019.
The announcement was made on 29 January.