According to Pantone, the 2018 colour of the Year is Ultra Violet (18-3838), a hue that is said to communicate originality, ingenuity and visionary thinking that points toward the future.
Enigmatic purples have long been symbolic of counter-culture, unconventionality and artistic brilliance. Musical icons Prince, David Bowie and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.
Nuanced and full of emotion, the depth of Pantone 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world and push boundaries through creative outlets.
According to the statement issued by Pantone, Ultra Violet is complex and contemplative, suggesting the mysteries of the cosmos, the intrigue of what lies ahead and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet, thanks to its long association with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
“The Pantone colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” Laurie Pressman, Pantone colour Institute VP said.
“As individuals around the world become more fascinated with colour and realise its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence,” she said.
“The Colour of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Colour Institute’s year-round work doing the same for designers and brands.”