Nickelodeon has launched its first-ever augmented reality app, Do Not Touch.
Launched in Australia on 05 May, the app allows users to bring Nickelodeon’s iconic properties to life in a new and exciting way.
Do Not Touch users experience interactive surprises and mini-games in the app which highlight Nickelodeon's properties including SpongeBob SquarePants, The Loud House, Slime and the Nickelodeon Kids’ Choice Awards blimp, along with original animations.
The app makes Nickelodeon’s recognisable 'Do Not Touch' button, and the animations and interactive experiences it randomly generates, seem to appear in a user’s surrounding physical space when viewed through a mobile device’s camera.
Moving a device allows users to see the action from all angles on the screen, and tapping characters and objects reveals more surprises.
The app will rollout new games and features on a weekly basis to keep users entertained and engaged.