Nickelodeon Australia has teamed up with Gold Coast Fashion label Jnr Nation to launch an eco-friendly JoJo Siwa kids’ apparel collection.
The line features party dresses, skirts, leotards, leggings, swimwear and more and is all handmade in Australia with eco-friendly fabrics produced from recycled plastics.
The collection is Nickelodeon’s first sustainable apparel range to go to retail globally.
ViacomCBS VP of consumer products and retail marketing APAC Claire O’Connor said that the business is thrilled with the collection.
"We are thrilled to be working with Australian fashion label Jnr Nation, and the fact that this new collection is made with fabrics from recycled plastics will connect with many Australians who are putting sustainability top of mind.
"Sarah has done a fantastic job translating JoJo’s unique style into show-stopping garments and accessories that are sure to catch the eye of young Siwanatorz around the country," she said.
Jnr Nation owner Sarah Richards said that she hopes the collection will inspire consumers to consider purchasing sustainable clothing on a regular basis.
"I am a big fan of JoJo’s bold and colourful aesthetic and how it translates to fun party and dancewear that makes kids light-up and break into dance.
"I have really enjoyed developing this collection and am extremely proud of the final designs and the sustainable message they carry.
"I hope that those who purchase the garments, both adults and kids, understand the benefit and value of sustainable clothing and this becomes a purchasing consideration moving forward," she said.