Moose Toys has been named global master toy partner for YouTube brothers Collins and Devan Key.
The brothers, who complete DIY food, pancake art, challenges and pranks on their channel Collins Key, boast 20.6 million subscribers and an average of 25 million views per video. In total, their content has over 4.5 billion views.
The collaboration comes as Moose expands its relationships with YouTube creators.
The toy line launches fall 2020 and will be supported by a marketing campaign including TV, digital and social activity, influencer partnerships and in-store POS materials.
Moose Toys director of global marketing, licensed brands Joe Smith said that Moose is excited to launch the collaboration collection.
"We are thrilled to partner with industry leaders Collins and Devan Key to bring this toy and activity collection to life.
"Their creativity and high energy will seamlessly extend through to the line and bring wildly entertaining challenges directly to the Keyper Squad," he said.
Collins Key said that he's excited to see the response to the line.
"Working with Moose Toys has been such a fun and unique experience.
"Devan and I can't wait to see how fans interact with the toys and activities and come up with their own creations.
"We know they're up for the challenge," he said.