Shopkins creator Moose Toys is joining animation studio Illumination and Universal Brand Development to launch Mineez, a new line of collectables featuring Despicable Me characters.

Under the terms of the new agreement, the range's retail debut will coincide with Despicable Me 3's cinematic release, and will include micro-collectible figure packs, playsets, backpack hangers, novelty collectables and plush featuring characters from the new film, as well as fan-favourites from earlier movies and previously produced short-form content.

Moose's partnership with Illumination and Universal Brand Development comes on the back of sustained success in the collectables sector globally.

According to industry data tracker the NPD Group, collectables have been a major contributing factor to the year-on-year growth of the US and UK toy markets in 2016; up 33 per cent and 44 per cent respectively.

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