Australian toy business, Moose Toys, has announced a licensing program for its newly announced line, Kindi Kids.
The licensing program will cover the US and Canada, will be developed by The Licensing Shop Inc. and will launch during next year's back to school season.
Apparel, accessories, stationery, publishing and drinkware will be covered in the initial launch and in 2021, the program will expand to include sleepwear, room decor, party goods and snacks.
The licensees secured for the program so far include The Bentex Group (master apparel and swimwear) including Bentex, Dreamwave, and HIS International, and Komar Brands handling sleepwear.
Whether or not an Australian licensing program for Kindi Kids will be rolled out is yet to be announced.