Moose Toys has expanded its presence in the preschool and licensing markets, signing on to produce a new toy line for Silvergate Media's Octonauts.
The collection will support the preschool animated TV property and the upcoming release of its new spinoff show, Octonauts: Above & Beyond.
The Octonauts deal follows Moose's success in the preschool and licensing categories with its own preschool property Kindi Kids and its master toy deal with Australia's Bluey.
"We’re incredibly honoured to partner with Silvergate to bring the next chapter of Octonauts to fans across the world," Moose Toys senior director of global marketing, licensed brands Joe Smith said.
"The rich storyline and characters make for an incredible sandbox to develop fun, original toys.
"Octonauts is widely regarded as one of the top preschool properties, and this partnership further solidifies Moose’s strength and expertise in the preschool aisle," he said.
As part of the partnership, Moose Toys will create a full range of Octonauts toys including figures, vehicles, playsets, plush, games and more to complement the content launch in 2021.
Silvergate Media executive vice president of commercial Ron Allen welcomed the partnership.
"With proven success in the preschool aisle and a reputation for innovation, Moose Toys is the perfect partner to capture the world of Octonauts: Above & Beyond in toy form.
"We’re excited to collaborate on a new toy line that will help us take the brand in a fresh direction and create a collection of toys that kids will love," he said.