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Japanese retailer Miniso is set to rapidly expand across Australia, announcing plans to have 100 outlets operating in the country by the end of 2020.

Adding to its global footprint of 3,869 stores the retailer estimates that up to 10 stores could be opening every month in Australia.

In addition to opening stores across the country Miniso has also signed a worldwide deal with Marvel.

Across 123 countries Miniso stores will be transformed to feature the Marvel merchandise, including the 32 stores currently operating in Australia.

Miniso Australia vice president Richard Li said that the Australian market is key for both the Marvel collection and store expansion.

"Australia is a key country in the world for the rapid expansion of Miniso and our distribution of Marvel products, which feature more than 600 different SKUs.

"Our chain of stores opened in Australia include outlets in some of the country’s top shopping centres, including Chadstone in Melbourne and Westfield Parramatta, with a further 68 openings planned over the next 15 months.

"Miniso and Marvel are very popular to young Australians and we have already recorded strong sales success across the country, with expectations that we will continue to grow through the expansion of our range with Marvel," he said.

The five year old retailer sources other licensed products from well-known brands including Hello Kitty, We Bare Bears, Pink Panther, Pantone and Sesame Street.

The business is opening up to 100 stores a month in 80 countries and posted a turnover of US$2.5 billion in 2018.

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