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Toy business, Mattel, has extended its licensing partnership with Warner Bros. Consumer Products for the DC brand.

The extension sees Mattel granted access to the DC characters in the girls, preschool and vehicle categories, which will help grow the franchise.

The agreement will also see new content created for DC Super Hero Girls, helping to bring the brand to new consumers.

Mattel chief franchise management officer, Janet Hsu, said that Mattel is thrilled to support and grow the DC brand alongside Warner Bros.

"DC is home to some of the world's greatest super heroes and extending our partnership will ensure we're able to support the growth of this iconic brand and bring it to even more audiences.

"Mattel is known for its winning design and innovation and, as the category leaders in dolls, vehicles and preschool, we're thrilled to support Warner Bros. long term franchise plans," she said.

"Mattel has been our partner on DC for over 15 years and really knows our characters and understands the special connection they have with our fans," Warner Bros. Consumer Products North America senior vice president, Stephen Teglas said.

"Their leadership in the pre-school, vehicle and girl categories will help us bring great toys and experiences to DC fans of all ages."

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