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Aardman Animations has joined with production company Independent Films to launch a joint animation and live action production offering.

According to a report published by licensingsource.net, the partnership aims to use the expertise of both companies to offer a solution to brands and agencies requiring both live action and animation within one film.

“Our belief is that craft creates quality and quality creates authentic engagement,” Aardman executive producer and head of partner content Heather Wright said.

“Increasingly, we've noticed that agencies are working on projects with a need for live-action performances and animation, and are also looking for creative and financial solutions outside the big post-production company model.

“Animation offers the possibility of the fantastical or surreal in a way that live action alone can’t do, but putting that animation into a live action setting crosses the line for an audience and gets them thinking… it’s a magical combination.”

Independent Films MD Jani Guest said it's often difficult for clients to find suitable solutions that incorporate both sides in this way, but we are hopeful that our partnership with Aardman will offer a solution to brands and agencies who require both live action and animation within one film.”

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