The Las Vegas Licensing Expo has been postponed as the effects of COVID-19 continue to develop.
The Expo, which was scheduled to take place in May, will now take place at the Mandalay Bay Convention Centre from 11-13 August.
The decision to postpone was made as a result of consultation with exhibitors and other stakeholders to determine the best outcome for all.
The Global Licensing Group, which includes License Global and is a part of Informa Markets, strongly believes that this new date is in the best interests of its customers and partners.
Informa Markets vice president, licensing, Anna Knight thanked all involved for their patience during this time.
"We have been closely following developments since COVID–19 began spreading, and we have consistently been mindful of its potential impact on global events like ours.
"With the help, cooperation and partnership we have with MGM Resorts, we have obtained favourable dates to reschedule the event and we hope this will serve as an opportunity for the industry to regather in August.
"The Licensing Expo team will be contacting exhibitors and partners to discuss the rescheduled dates, answer any queries and ensure they can deliver the same event experience as originally planned.
"However, an event of this scale requires careful planning and organisation, so we collectively ask for understanding in advance for any disruption this change may cause.
"I’d like to thank all of our customers for their patience over the past few weeks as we have navigated these unprecedented circumstances and hope to see as many people as possible in Las Vegas," she said.
Licensing International president Maura Regan said that the new date allows exhibitors and attendees more time to work through the effects of COVID-19.
"Licensing International fully supports the decision to reschedule Licensing Expo.
"This new date allows our members and the industry some much needed time to regroup and deal with these challenging circumstances, and above all to protect the health of our community and those around us," she said.
All exhibition bookings and visitor pre-registrations will be transferred automatically to the new dates and there will be further communications to these groups over the coming days and weeks.